PETA stated the following, in a press release:
Certainly an attention grabbing billboard, but kudos for promoting a vegetarian lifestyle!A new PETA billboard campaign that was just launched in Jacksonville
reminds people who are struggling to lose weight -- and who want to have enough
energy to chase a beach ball -- that going vegetarian can be an effective way to
shed those extra pounds that keep them from looking good in a bikini. [....]
Anyone wishing to achieve a hot "beach bod" is reminded that studies show
that vegetarians are, on average, about 10 to 20 pounds lighter than
meat-eaters. [...]
"Trying to hide your thunder thighs and balloon belly is
no day at the beach," says PETA Executive Vice President Tracy Reiman.
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